I’m a copywriter and a creative, specializing in the undiagnosed obvious. I take out my inquisitive scalpel and open up the unseen and unsaid, in search of hidden truths.
Of course, two things can be true at once, but I’m interested in the third thing. The thing I didn’t think about before. But,
obviously. It’s so clear now. It’s been there all along. So familiar, I didn’t recognize it right away. Until I dig in, get my hands dirty, get it under my fingernails, fall under its spell, and lay it all out.
Then, there it is. The heart of the matter. Of course.
