GET INTO THE FLOW
GET INTO THE FLOW
How do you stand out from all the other laptops at Best Buy? You make it look stunning and soothing, all at once.
Google Chromebook Highlights App & Attract Loop
Challenge
In-store attract loops are tricky. You’re competing side-by-side with your rivals for customer attention. When Google Retail asked Media.Monks to reimagine the attract loop and demo app for all 3P Chromebooks scheduled to launch in 2022, success depended on a smart mix of creativity and science.
Using imagination and data to capture shopper attention
Approach
Approach
Based on early A/B testing, we knew that an illustrated style would appeal most to our target audience. With no file size limitations to worry about, we took the opportunity to go beyond the expected with animated 3D illustration.
From there, we developed a concept that would stand out even further. The final Rube Goldberg-inspired animations drew shoppers deep inside the world of Chromebook—and kept them there..
