Media.Monks
We Say
As a proactive though-starter, I wondered how technology could help us find replacements for words that are outdated, insensitive or harmful. We Say is a culturally sensitive writing assistant that helps us find the right words, for right now.
Challenge
Anxiety over “Cancel Culture” has created tensions between family members, friends, co-workers, and peers. We avoid conversations that may cause harm or personal embarrassment. Divisions deepen in homes, offices, classrooms, and communities from fears of saying the wrong thing.
Strategy, Creative Direction, Copywriting
Special thanks to Mark Walter (Sr. Copywriter, Media.Monks), Anne Butcher (Creative Director, Media.Monks), and Michiel Schriever (Executive Creative Director, Media.Monks) for providing invaluable input, guidance, and support for this project.