Challenge

Cleeng provides global media broadcasters with useful tools to grow and retain OTT subscribers. How does a Dutch start-up position themselves as the go-to experts in a crowded global market place? My task was to research and translate actionable industry insights and tips for current and potential clients.

Approach

Coming from an arts background, e-commerce and customer service were new frontiers to me. My ignorance and curiosity provided an opportunity to do deep research. I articulated what I learned into familiar language. Because technical writing can be be dry and boring (even for people working in it), I leaned on use-cases and storytelling to animate the content.

Copywriter

Content Strategist: Kirstin White

Each byline is credited to the relevant product marketing manager who provided the brief.