HBO MAX presents Sex Lives of College Girls
How to College
To promote the premiere season of Sex Lives of College Girls, HBO asked us to create YouTube video trailers. Our goal was to drive show awareness while reflecting the show’s fun, fierce, shameless sense of humor.
Challenge
How do we drive intent-to-view among diverse audiences on YouTube, with a particular focus on younger female viewers? We wanted to showcase the SLOCG’s boundary-pushing comedy alongside the excitement of going to college for the first time.
Approach
Inspired by the popularity of tutorial content on YouTube, we produced two trailers combining series clips with VOs and illustrated SUPERs to share helpful tips on surviving college life.
Must Knows Before You Go
Set up as a text exchange, we compiled hilarious clips from SLOCG’s first season to answer common questions about the college experience and campus culture.
Dos & Don’ts: College Life & Parties
Using bold, flirty SUPERS we outlined some Dos and Dont’s for surviving college, elevating funny cringeworthy scenes from the show to positive ‘do you’ moments.