Sephora Clean Beauty

Quick tips to enhance your natural beauty from a real expert.

Three simple steps

Sephora asked us to create a quick tutorial highlighting popular beauty influencer Bisola Spice’s favorite soft contouring products.

With YouTube beauty best practices as our guide, we broke the technique down into three simple steps for make-up lovers with round faces.

ABCDs of Beauty

Monks applied our signature ABCDs (ask me!) of YouTube to drive awareness and consideration, grabbing attention and spotlighting the brand right from the start.

True Beauty

To create a feeling of authenticity and intimacy with our star influencer., we hooked viewers by breaking the fourth wall, peppering in fun moments between Bisola and the producer to make the audience feel included.

Clients: Sephora, YouTube, Google

Creative/Copywriter

Art Director: Noell Mayasich

Design: Agus Sobral

Editing: Ramiro FEldman

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